Can Digital Signage Improve the Customer Experience Before the Customer Sees It?
Retailers know the value of digital signage in creating a better customer experience on the sales floor. The more personalized, interactive, and engaging your digital content, the more likely a customer is to engage with and become loyal to your brand. But shoppers still value the human touch as part of the customer experience. Unless your employees themselves aren't engaged, they won't be motivated to provide the interactions customers desire.
So why not use that same digital network to engage non-desk employees? With digital signage, you can strategically develop content that doesn't rely on managers consistently applying techniques to ensure engagement, with the result of delivering better: employee recognition, employee training, brand storytelling, and corporate communications.
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