Why Retailers Need to Be Creating Memorable Guest Experiences and How to Do It.
Today, the term “guest experience” means something much different than it did even two decades ago. It used to be that the guest experience referred to the customer’s time in the physical store. But thanks to the evolution of online and mobile shopping, the concept of what makes up a guest experience has changed.
In this whitepaper, we’ll address some of the industry’s toughest questions on guest experience –
How has the importance of guest experience shifted over the last few years?
What role has technology/eCommerce played in that shift and how are companies responding?
What is the impact of a bad guest experience and what are retailers getting wrong?
How can digital signage help to lessen damage of a bad guest experience?
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